Best AI for marketing and SEO
Tools that research keywords, optimize pages and create content and campaigns with AI.
Updated October 2026
Ranking criteria
Real gains in SEO and content marketing (keyword research, page optimization, ad and campaign creation), proprietary search data, support for Portuguese and the Brazilian market, a free plan or trial and pricing transparency.
Ranking
- #1
Semrush
SemrushDigital marketing platform with keyword research, competitor analysis, SEO content creation and monitoring of brand visibility in AI answers such as ChatGPT, Perplexity and Gemini.
Why it ranks here: Leads thanks to its own search database (29 billion keywords, 142 geographic databases), a Portuguese site, a free plan and published monthly prices; the entry paid plan, at US$139/month, is the most expensive in the group.
- #2
Ahrefs
AhrefsAI marketing platform built on Ahrefs' own web index, with keyword research, competitor analysis, site audits, content tools and monitoring of brand visibility in AI answers.
Why it ranks here: It has its own search database (41.9 billion keywords, 217+ countries and locations), a Portuguese site, a free plan for verified sites and published monthly prices from US$29; it ranks behind Semrush because the free plan only analyzes your own sites and the AI content kit hasn't launched yet.
- #3
Frase
FraseAI tool covering the SEO and AI-search content workflow: auditing, research, writing, publishing and page hosting.
Why it ranks here: A full SEO workflow that uses the site's own Search Console data, writing in 70+ languages and transparent monthly pricing from US$49; it trails Semrush and Ahrefs for lacking its own search database and a permanent free plan.
- #4
Surfer
SurferAI tool for creating and optimizing content that ranks on Google and gets cited by AI search engines, with a content editor, keyword research and SERP analysis.
Why it ranks here: Strong at page optimization with real-time SEO data and keyword research on every plan, but the site only publishes annually billed prices, doesn't confirm a free plan and doesn't mention Portuguese.
- #5
HubSpot Content Hub
HubSpotContent marketing software that combines AI content creation with a CMS to create, repurpose and manage content, with an AI blog writer and SEO recommendations.
Why it ranks here: A free plan with AI blog creation, a Portuguese site and published prices, but its SEO centers on recommendations without its own search database, and advanced AI features start at US$500/month.
- #6
mLabs
mLabsBrazilian social media management platform that schedules posts, produces organic and ad performance reports and uses AI to write captions with hashtags, suggest posting times and analyze Instagram competitors.
Why it ranks here: Brazilian, in Portuguese, with a 7-day free trial without a card and a monthly price published in reais; it ranks near the bottom because its focus is social media, with no keyword research, page optimization or proprietary search database.
- #7
RD Station Marketing
RD StationBrazilian digital marketing automation tool that connects email, WhatsApp, SMS and social media in automated flows, with an AI Copilot, lead scoring and a content generator for email and social media.
Why it ranks here: Brazilian, in Portuguese and with a 10-day free trial, but the product page cites neither SEO features nor ad creation, and the entry plan's full price isn't published.
Comparisons in this category
Other use cases
- Chat assistants
- Coding
- Vibe coding (no-code apps)
- Agents and automation
- Research and study
- Image generation
- Video generation
- Voice and audio
- Music
- Writing and translation
- Meetings and transcription
- Presentations and design
- Game creation
- Local and open models
- Productivity
- AI for lawyers
- Customer service
- Spreadsheets and data analysis
- Short-form video and clips
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