Alternatives to Semrush

Alternatives in Marketing and SEO

1. #2

   Ahrefs

   AhrefsHas a free plan

   Why it's ranked here: It has its own search database (41.9 billion keywords, 217+ countries and locations), a Portuguese site, a free plan for verified sites and published monthly prices from US$29; it ranks behind Semrush because the free plan only analyzes your own sites and the AI content kit hasn't launched yet.

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2. #3

   Frase

   FraseNo free plan

   Why it's ranked here: A full SEO workflow that uses the site's own Search Console data, writing in 70+ languages and transparent monthly pricing from US$49; it trails Semrush and Ahrefs for lacking its own search database and a permanent free plan.

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3. #4

   Surfer

   SurferNo free plan

   Why it's ranked here: Strong at page optimization with real-time SEO data and keyword research on every plan, but the site only publishes annually billed prices, doesn't confirm a free plan and doesn't mention Portuguese.

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4. #5

   HubSpot Content Hub

   HubSpotHas a free plan

   Why it's ranked here: A free plan with AI blog creation, a Portuguese site and published prices, but its SEO centers on recommendations without its own search database, and advanced AI features start at US$500/month.

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5. #6

   mLabs

   mLabsNo free plan

   Why it's ranked here: Brazilian, in Portuguese, with a 7-day free trial without a card and a monthly price published in reais; it ranks near the bottom because its focus is social media, with no keyword research, page optimization or proprietary search database.

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6. #7

   RD Station Marketing

   RD StationNo free plan

   Why it's ranked here: Brazilian, in Portuguese and with a 10-day free trial, but the product page cites neither SEO features nor ad creation, and the entry plan's full price isn't published.

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