Ahrefs
by Ahrefs
Visit official siteBest for
Teams that need keyword research, competitor analysis and technical audits based on a proprietary web index.
Verified on October 22, 2026 · Official source
About
AI marketing platform built on Ahrefs' own web index, with keyword research, competitor analysis, site audits, content tools and monitoring of brand visibility in AI answers.
Why it ranks #2
It has its own search database (41.9 billion keywords, 217+ countries and locations), a Portuguese site, a free plan for verified sites and published monthly prices from US$29; it ranks behind Semrush because the free plan only analyzes your own sites and the AI content kit hasn't launched yet.
Criteria used for Marketing and SEO
Real gains in SEO and content marketing (keyword research, page optimization, ad and campaign creation), proprietary search data, support for Portuguese and the Brazilian market, a free plan or trial and pricing transparency.
Pricing
- Has a free plan
- Paid plans from US$ 29/month
On the free plan
Ahrefs Free (formerly Webmaster Tools), at no cost for verified sites: Web Analytics, Site Audit with 5,000 crawl credits per project per month, Site Explorer with up to 1,000 visible backlinks and keywords, and 1 document per month in AI Content Helper.
Verified on October 22, 2026 · Official source
Prices change often; check the official site.
Portuguese support?
Yes
Verified on October 22, 2026 · Official source
Pros / Cons
Pros
- Own database with 41.9 billion tracked keywords across 217+ countries and locations
- Own crawler that, according to the maker, visits 8 billion pages a day
- Portuguese site and a free plan for verified sites
Verified on October 22, 2026 · Official source
Cons
- Full plans start at US$129/month (Lite); Starter, at US$29/month, is limited to keyword and competitor research
- Prices only in US$, and features such as Brand Radar AI and Content Kit are billed separately
- The pricing page doesn't mention a free trial for the full plans
Verified on October 22, 2026 · Official source
FAQ
- Is there a free plan?
- Yes: Ahrefs Free is free for an unlimited number of verified sites, with Web Analytics, Site Audit and Site Explorer within usage limits.
- How much are the paid plans?
- Starter costs US$29/month; the Lite, Standard and Advanced plans cost US$129, US$249 and US$449 per month, and the page states savings of up to 17% with annual payment.
Verified on October 22, 2026 · Official source
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