# ElevenLabs vs Murf AI

> ElevenLabs and Murf AI compete in Voice and audio. We show the editorial position of each and the published criteria — AI Rankings never crowns a paid “winner” and never reorders for sponsorship.

_Updated October 28, 2026 · AI Rankings (OQuark)_

## Position in the Voice and audio ranking

- ElevenLabs: #1
- Murf AI: #3

Position comes only from the ranking criteria (rule R1). When there's an affiliate link, it's labeled and never changes the order (R5).

## Side by side

| Criterion | ElevenLabs | Murf AI |
| --- | --- | --- |
| Ranking position | #1 | #3 |
| Free plan | Yes | Yes |
| Starting price | US$ 6/mo (Starter plan; US$5/month billed annually) | — |
| Speaks Portuguese? | Yes | not verified |

## What we verified

### ElevenLabs — ElevenLabs

Why it ranks here: The benchmark for voice naturalness, including Portuguese, with a mature developer API.

Official site: https://elevenlabs.io

### Murf AI — Murf

Why it ranks here: Easy for marketing and training teams; voices slightly less natural than ElevenLabs.

Official site: https://murf.ai

## How we compare

Both are judged by the same Voice and audio criteria:

Voice naturalness (including Portuguese), language coverage, cloning and dubbing, developer API and commercial license.

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Editorial ranking by OQuark — never for sale (rule R1). Positions come only from the published criteria; no payment buys, raises or protects a place.

- See the full Voice and audio ranking: https://oquark.io/ai-rankings/en/use-cases/voice-audio
- Alternatives to ElevenLabs: https://oquark.io/ai-rankings/en/alternatives/elevenlabs
- Alternatives to Murf AI: https://oquark.io/ai-rankings/en/alternatives/murf
- Methodology: https://oquark.io/ai-rankings/en/methodology
- Web page: https://oquark.io/ai-rankings/en/compare/elevenlabs-vs-murf
- This document: https://oquark.io/ai-rankings/en/compare/elevenlabs-vs-murf/index.md