# Alternatives to Semrush

> Other Marketing and SEO tools that work as an alternative to Semrush, in our editorial ranking order and with the reason for each. The ranking is never for sale (rule R1).

_Updated October 22, 2026 · AI Rankings (OQuark)_

## The reference tool

Semrush — #1 in Marketing and SEO

## Alternatives in Marketing and SEO

- #2 **Ahrefs** — Ahrefs · Has a free plan
   Why it ranks here: It has its own search database (41.9 billion keywords, 217+ countries and locations), a Portuguese site, a free plan for verified sites and published monthly prices from US$29; it ranks behind Semrush because the free plan only analyzes your own sites and the AI content kit hasn't launched yet.
   Official site: https://ahrefs.com
   Compare Semrush vs Ahrefs: https://oquark.io/ai-rankings/en/compare/semrush-vs-ahrefs

- #3 **Frase** — Frase · No free plan
   Why it ranks here: A full SEO workflow that uses the site's own Search Console data, writing in 70+ languages and transparent monthly pricing from US$49; it trails Semrush and Ahrefs for lacking its own search database and a permanent free plan.
   Official site: https://www.frase.io

- #4 **Surfer** — Surfer · No free plan
   Why it ranks here: Strong at page optimization with real-time SEO data and keyword research on every plan, but the site only publishes annually billed prices, doesn't confirm a free plan and doesn't mention Portuguese.
   Official site: https://surfer.ai

- #5 **HubSpot Content Hub** — HubSpot · Has a free plan
   Why it ranks here: A free plan with AI blog creation, a Portuguese site and published prices, but its SEO centers on recommendations without its own search database, and advanced AI features start at US$500/month.
   Official site: https://www.hubspot.com/products/content

- #6 **mLabs** — mLabs · No free plan
   Why it ranks here: Brazilian, in Portuguese, with a 7-day free trial without a card and a monthly price published in reais; it ranks near the bottom because its focus is social media, with no keyword research, page optimization or proprietary search database.
   Official site: https://www.mlabs.com.br

- #7 **RD Station Marketing** — RD Station · No free plan
   Why it ranks here: Brazilian, in Portuguese and with a 10-day free trial, but the product page cites neither SEO features nor ad creation, and the entry plan's full price isn't published.
   Official site: https://www.rdstation.com/produtos/marketing/

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Editorial ranking by OQuark — never for sale (rule R1). Positions come only from the published criteria; no payment buys, raises or protects a place.

- See the full Marketing and SEO ranking: https://oquark.io/ai-rankings/en/use-cases/marketing-seo
- Methodology: https://oquark.io/ai-rankings/en/methodology
- Web page: https://oquark.io/ai-rankings/en/alternatives/semrush
- This document: https://oquark.io/ai-rankings/en/alternatives/semrush/index.md